What happened to body counts?

I just finished reading the newspaper this morning and most of all was attracted to an AP article. The article was about how the Taliban have killed over 100 Americans in Afghanistan this year. Not suprising news but I understand the thought process and realize the stories appeal.
The reason it is not suprising however is because in 2007 the Taliban killed 210 NATO troops. Now 2008 isn't over yet but there are only a few weeks of good weather left for the Taliban to score media victories this year, so the number may be much lower this year.

However, apart from everything else, I noticed something strange while trying to find numbers for an accurate Taliban death count for 2008. I couldn't find any numbers. All I could find was a 2007 figure of 4,000 Taliban dead. Everybody knows that the Taliban and al-qaeda have been consistently losing both wars, yet they have succeeded in getting media attention for the casualties they cause thus creating a situation that gives the appearance of them being successful when they actually are not.

The point i'm trying to make is that the Taliban keep track of the number of kills they get, and i'd bet even send those figures to major news outlets in the United States. Meanwhile I couldnt find any cumulative figures for Taliban death totals, excpet for the 2007 figure of 4,000 I stated earlier. If that doesnt summarize the war I dont know what does. With one side relying on casualty reports(and small ones at that) to score victories, when the other side doesn't even publish such weekly reports(because it's politically incorrect), I think it's rather easy to see who is really winning and if I wanted to argue it who is more right in their cause.

We've come a long way since Vietnam, well some of us anyway.